Stopping Mobile Fraud in its Tracks
Adapting fraud systems from desktop to mobile is no simple task. Retailers may misinterpret legitimate shopping behavior as 'risky' due to the nature of cellular connections (e.g. a mobile carrier may shift your browsing to another location).
To deal with the increase in mobile usage, organizations must also make sure they're offering the same shopping experience across channels - particularly given that users are constantly switching between devices throughout the shopping journey. Shoppers who encounter a "limiting" mobile site are more likely to opt to buy from a competitor's site. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% opt to visit a competitor's site instead.
Download this mobile fraud guide which covers how to:
- Maximize mobile revenue
- Improve customer experience
- Grow your client base