Sr Director, Product Marketing at Elastic
Jennifer Ellard is a seasoned marketing executive specializing in cybersecurity. With a strong track record of managing global marketing teams and programs, Jennifer leads product marketing and demand generation teams in high-growth companies. She is known for delivering buyer-focused content and effectively activating it across multiple channels, consistently achieving measurable results. Jennifer is an advocate of performance-based marketing and emphasizes data-driven, decision-making in her approach. Jennifer's specialties include product marketing, marketing management, and leadership, as well as strategic planning within the security sector. She is well-versed in Pragmatic Marketing, lead generation, partner marketing, and sales and partner enablement, with a strong focus on the unique challenges of the security industry. With a background in both startups and established organizations, Jennifer is skilled in public relations, analyst relations, and marketing communications, with a specific emphasis on the security software domain. Her Bachelors is from University of Alabama in Huntsville and her MBA is from Santa Clara University.