Diana Rothfuss

Diana Rothfuss

Global Product Marketing Manager, Risk, Fraud & Compliance, SAS

Diana Rothfuss leads the Global Product Marketing team for Risk, Fraud and Compliance at SAS.

In her role, she is responsible for defining industry strategy and messaging for the global risk, fraud and compliance markets within financial services. With more than 15 years of experience in banking and information technology, she helps clients capitalise on the power of Artificial Intelligence, Machine Learning, Data and Analytics to combat fraud and mitigate risk to keep the public safe. This includes bringing greater awareness of how to apply these technologies to detect and prevent evolving fraud tactics, while realising ROI in technology investments. In addition, she consults with clients to reduce fraud losses and mitigate risk across their enterprise.

She regularly meets with analysts and key industry leaders around the globe to discuss current and future trends to help solve important issues. She also collaborates with organisations like The Economist, European Banking Association, Identity Theft Resource Center, ACFE and ACAMS to draw awareness to the importance of AI and technology in Banking. Additionally, she has also began to advise in her area of expertise in other areas such as Telecommunications and IoT.

She regularly speaks at international conferences such as Sibos and Money 20/20 on important topics in the Banking Industry. She resides in the United States with her family and works in the corporate headquarters of SAS in Cary, North Carolina.


OnDemand I Future Proof Your Organization with an Integrated Approach to Enterprise Customer Decisioning

Presented by Tim Charlesworth , Carl Eastwood , Theodora Lau , Terisa Roberts , Diana Rothfuss  •  January 17, 2024

OnDemand I Future Proof Your Organisation with an Integrated Approach to Enterprise Customer Decisioning

Presented by Tim Charlesworth , Carl Eastwood , Theodora Lau , Terisa Roberts , Diana Rothfuss  •  January 16, 2024

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